Brought in by the team at Mutual Friends, we joined the project when Amanda Sheppard, model-turned-founder of SMBR Golf, was ready to bring her vision for elevated, expressive golfwear to life online. Jabuticaba Studio led the Shopify development, building a fashion-forward e-commerce experience that matched the brand’s tone: bold, refined, and unapologetically individual. We developed custom sections for colour-blocked storytelling, early email capture, and a dedicated landing page to support pre-launch list building, giving the client breathing room to finalise production while already growing her customer base.