Brand identity, marketing collaterals, and Shopify website.

K08 began as a family kiosk, just the eighth on Rio’s shoreline. Over time, it grew into a club, a sport community, and now a kite-surfing resort in Galinhos. We designed a new brand identity for both the Club and the Bungalows, keeping the warmth of the original while introducing precision and structure. The logo fuses K, 0, and 8 into a single architectural form, supported by a calm colour system that differentiates each space. We extended the identity across physical touchpoints, from uniforms to signage, allowing it to live naturally in the environment. We also designed and developed a Shopify website that brings both experiences together under one digital roof.

Photography Julia Neves
Int. Design & Architecture Jessica Proença
Copywriting Yusra Elahi and Gustavo Rademacher
Creative Direction Nina de Paula
Visual Identity Nina de Paula
Shopify Development Nina de Paula

Hospitality & Travel · 500+ Credits · Rio de Janeiro, Brazil

Plated dish of octopus with garnishes on a textured plate

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