The Peak Bag Fund was created in response to students struggling with mental health during the pandemic. Alumni envisioned something grounded in connection, movement, and shared experience. We gave that vision a clear identity, drawing from the landscape itself through colour, form, and typography. The system was designed to feel active, approachable, and easy to wear. We applied the identity across merchandise that students genuinely want to use, from apparel to accessories. A simple, inviting website completed the system, making it easy to participate, contribute, and stay connected.